Vacchi's Statue for Mucho Más - Amazon Prime Video

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Amazon Prime Video wanted to run a campaign for their upcoming documentary show Mucho Más about the controversial Italian social media personality Lucca Vacchi. This edgy ad shows the creation of a sculpture where Luca’s body is covered in tattoos of insults hurled at him on social media. There is much more to discover about his story however, and that’s what viewers can see on the show. The sculpture was put up in central Milan and we captured the reactions of the public. Set to a cool song and stylish edit, this spot helped to promote the show to the masses.