Quid Pouch - Iqos

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As a smoking product, Iqos E-cigarettes cannot be promoted in a commercial. Therefore, we were asked to create an ad and shorter spots highlighting the beautiful bags from their partner brand Quid. We had to find a clever way to promote both products without outright selling the E-cigarettes. Everything was shot in one day in a single location, using a lot of set design to give each set a different look.